PORTFOLIO
PAXTON GATE Curiosities & Natural History — San Francisco
Manage end-to-end social channels and content for Facebook, Instagram, TikTok, YouTube, and Pinterest, capitalizing on emerging trends to drive a 2x increase in sales and a 131% increase in total website sessions from social channels.
driving over 1M organic views, and doubling sales through content-led commerce. Earned media coverage on outlets, including The New York Times.
Paxton Gate — Highlights & Analytics
Making Ants on a Log… but with REAL ANTS” | Paxton Gate | TikTok, Nov 2025
189,256 views · 12K shares · 7,086 likes · 666 saves · 465 comments · 599h 11m total watch time · 9.9s average watch time · 18.66% full-video completion rate · 69 new followers attributed. 18-second runtime.
"GIVE ME 1000 TAXIDERMY DUCKLINGS" | Paxton Gate | Instagram, MAY 2026
159,682 VIEWS · 14K LIKES · 450 SAVES · 2.4K SHARES ·731 RESHARES · 115 COMMENTS · 245H 35M TOTAL WATCHTIME · 17,331 TOTAL INTERACTIONS · 419 PROFILE ACTIONS· 12-SECOND RUNTIME.
"POV: YOU JUST SCORED AN ENTIRE ESTATE SALE'S VINTAGE TAXIDERMY COLLECTION" | PAXTON GATE | INSTAGRAM, MAY 2026
146,389 VIEWS · 8.9K LIKES · 896 SHARES · 278 SAVES · 47 COMMENTS · 11D 0H 45M 58S TOTAL WATCH TIME · 14-SECOND RUNTIME.
Explore the full work
Freelance Social media Manager and UX/UI Designer — San Francisco
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DIRECTED BRANDING, SOCIAL STRATEGY, AND ORIGINAL ARTWORK FOR MY OWN STUDIO, FOXBONES
DELIVERING A SELF-BUILT BRAND ROOTED IN THE STRANGE AND BEAUTIFUL, WITH WORK FEATURED AT FIVE OLIVE GALLERY AND IN SHOWS SUCH AS THE SEARCH ART SHOW