PORTFOLIO
PAXTON GATE Curiosities & Natural History — San Francisco
Manage end-to-end social channels and content for Facebook, Instagram, TikTok, YouTube, and Pinterest, capitalizing on emerging trends to drive a 2x increase in sales and a 131% increase in total website sessions from social channels.
driving over 1M organic views, and doubling sales through content-led commerce. Earned media coverage on outlets, including The New York Times.
Paxton Gate — Highlights & Analytics
Making Ants on a Log… but with REAL ANTS” | Paxton Gate | TikTok, Nov 2025
192,400 views · 12K shares · 7,147 likes · 666 saves · 465 comments · 608h 11m total watch time ·
"GIVE ME 1000 TAXIDERMY DUCKLINGS" | Paxton Gate | Instagram, MAY 2026
173,661 VIEWS · 16K LIKES · 544 SAVES · 2.9K SHARES ·848 RESHARES · 134 COMMENTS · 245H 35M TOTAL WATCHTIME · 20,023 TOTAL INTERACTIONS
"POV: YOU JUST SCORED AN ENTIRE ESTATE SALE'S VINTAGE TAXIDERMY COLLECTION" | PAXTON GATE | INSTAGRAM, MAY 2026
154,865 VIEWS · 9.5K LIKES · 948 SHARES · 299 SAVES · 50 COMMENTS · 11D 0H 45M 58S TOTAL WATCH TIME · 14-SECOND RUNTIME.
Explore the full work
Freelance Social media Manager and UX/UI Designer — San Francisco
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